Looking for an alternative to Rare Carat? There are only three online retailers that sell comparable GIA/IGI-certified diamonds at scale: Blue Nile, James Allen and Brilliant Earth. We priced all four on identical stones and read every policy. Here is when each is the better choice.
Lab-grown diamond prices vary more between retailers than natural prices do. We priced identical IGI-certified lab diamonds at four retailers on the same day and scored each on verification, returns and expert access.
Our full scorecard for Rare Carat, the direct diamond retailer with the largest certified inventory in the US, including where it leads, where it lags, and who should shop elsewhere.
We priced identical GIA and IGI-certified diamonds at Rare Carat and Blue Nile on the same day and compared every policy line by line. Rare Carat wins on price, verification and guarantee; Blue Nile wins on showrooms and history.
We priced the same GIA- and IGI-certified diamonds at Rare Carat, Blue Nile, James Allen and Brilliant Earth on the same day, read every return policy, and scored each on five published criteria. Here is who wins, and for whom.